Open loop
A loop opens when someone writes in.
One customer, one thing they need. It stays open until they have an answer, however many replies that takes.
A loop is one customer, waiting.
Moorline is built around one unit, and it is not a ticket or a message.
It is a person who asked you something and does not yet have an answer.
Handled, reply still owed
Doing the work does not close it.
You reproduce the bug, ship the fix, send the refund. The loop is still open, because the person who asked has not been told.
Replied / loop complete
Telling them closes it.
The only thing missing is the reply. Send it and the customer stops waiting, and only then do they leave your list.
New in Moorline 1.1
Built to empty the queue.
A redesign from the first pixel, and four new ways to get from a full inbox to nobody waiting. Every screen below is the real app.
One customer at a time.⇧⌘F
Focus mode deals your queue like a deck of cards. H marks it handled, R jumps into the reply, W parks it for four days, C closes it. Nothing else on screen until the queue is clear.
Everything that changed is in the Moorline changelog. Updates install themselves, and every one is included.
Keep the mailbox your customers already know.
No forwarding address. No migration. No new support identity. Moorline works alongside your existing mailbox and replies come from your own address.
- Gmail
- iCloud Mail
- Fastmail
- Zoho Mail
- Spacemail
- mailbox.org
- Migadu
- any IMAP host
Works with
Stripe
Never reply
in the dark.
Connect Stripe and every conversation opens with the person’s billing history on it: what they pay, how long they have been a customer, what they were refunded.
Nobody
gets forgotten.
Moorline
$9USD / month
- Every product you run, one subscription
- Your personal Macs included
- Unlimited customers and conversations
- Replies send from your own address
- Every update included, installed for you
- Full refund within 30 days, no reason needed
Frequently asked questions
Yes. Moorline has a free 14-day trial key delivered by email. Paid purchases are separate and can be refunded in full within 30 days if Moorline is not for you.
Any host that speaks IMAP and SMTP: Spacemail, Gmail and Google Workspace, iCloud, Fastmail, Zoho, or your own domain. Signet connects Gmail with OAuth and securely brokers app passwords for other hosts. Microsoft 365 and Outlook.com are the exception: Microsoft has retired password-based IMAP on both, and the OAuth path they now require is not implemented yet.
Read, and nothing else. Moorline shows what a customer pays, how long they have been a customer and what was refunded, and it cannot refund, cancel or charge anything even if you wanted it to. Skip Stripe and everything else works the same.
In one database file on your Mac, backed up hourly and kept for a week. It works offline. Neither Moorline nor Signet stores your conversations. Signet stores the mailbox authorization and gives Moorline short-lived access when it syncs; the Mac still talks directly to your mail host.
One feature, and it runs on your Mac. Moorline can turn rough notes into a full reply using Apple Intelligence’s on-device model, following writing standards you set yourself. No API key, no per-reply cost, and your customers’ mail never leaves the machine. If your Mac cannot run Apple Intelligence, the button simply is not there.
Not yet. Moorline is a native Mac app today. Capturing something on your phone so it survives until you are back at your desk is the part that matters most, and it is the first thing being looked at.
Your mail is untouched and stays where it has always been, on your own mail host. Moorline never becomes the only copy of anything.
Start with today’s mail.
$9 a month, cancel anytime. Refunded in full within 30 days if it is not for you.
Questions go straight to me: contact@moorline.app
